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I can’t believe after almost two and a half years of living in LA, I’ve only just recently come to know about the existence of The Now.
The Now is a boutique massage place located smack dab in the middle of the busy heart of Fairfax, where LA’s most famous shopping center The Grove, meets Pan Pacific Park, Erewhon Market and CBS Studios in LA’s biggest community of Orthodox Jews (what a pretty bizarre combination right?). I live nearby and I can’t really recount the number of times I’ve driven or simply walked by this specific area. If you go to Escuela Taqueria, which is right next door, you’d think The Now is just another fancy design store in the area.
Sunset Foot Spa is my holy-grail and the best massage place in LA if you ask me. Trust me, before finding Sunset Foot Spa, I tried looooots of places all the way from Burbank to West LA.
Anyhow, I wanted to switch things up and give other places a try without breaking the bank. I looked up on Google and came across a list of the best massage places in LA, and The Now happened to be one of them. A Youtuber I watch, also mentioned the Now, which gave me the push I needed to make an appointment. The Now is incredibly popular among influencers in LA and their Instagram game is on point.
Looking at their menu, they have a very wide selection: from sports inspired massage, to prenatal massage and even kids massage, The Now accommodates everyone’s needs and has something different for everyone. It’s also reasonably priced. The price point starts at $35, which is a steal for a boutique-style place like this.
If this isn’t enough, the décor is spot-on and truly unique, earthy and charming. I felt like I was in Palm Springs or Joshua Tree! What really surprised me is how big the back of this place is, considering the busy location it’s in and compared to the size of most businesses in the area.
Once you step in, the atmosphere brings an immediate sense of calm and mindfulness.
the back:
I opted for the healer massage. There are also additional add-ons for $10. I chose the fresh mask (for those stubborn dark circles under the eyes). Unfortunately, it wasn’t groundbreaking but at least I got an extra one to take home!
My masseuse was Jose. He is amazing and recommend him 100%. Not only he was thorough on each part of my body, but he was super considerate asking me about the level of pressure, and his attention to detail was impeccable. I feel like I’m cheating on Sunset Foot Spa, but this was one of the best massages I’ve had in a while. The ambiance, the dimmed lights, the ocean background sound and the excellent service encapsulated my delightful experience there. This massage is supposed to be light but you can modify the pressure as much as you want.
If you’re on a budget or want to test it out, you can also opt for either the seated massage in the waiting area, or a 25-minute service which is done lying down in the bed (I would choose the latter). I’ll say this though, the 50-minute massage went by in the blink of an eye!!! On my next visit, I will most likely book the 2-hour service. If you’ve never been there before, I would get their signature massage, which includes the whole body.
❤Get there early! At least 10 minutes before, especially if you don’t live in the area and it’s your first time. You must fill out a waiver prior to going in, and you don’t want to spoil your experience by rushing it.
❤Parking really sucks!! If it gets to the point where you can’t find parking literally anywhere, I suggest parking across the street at Erewhon Market, where they have a 1-hour validation.
❤The front-desk staff recommends to take the massage in the late hours of the day, when the lights are dimmed, making your experience more relaxed and Zen! You will sleep like a baby!
❤They’ve been opened for 3 years. Whaaaaaat?!? So even before I moved here in September 2015, they were opened already?? Thank God for my research skills.
❤Walk-ins are welcome.
❤They have different locations across LA: Santa Monica, Silverlake, Studio City and West Hollywood. The Now is accessible to everyone in LA!
Whether you want to indulge in a full-relaxation massage or you’re on the go and want a quick stress release, The Now is the place to escape from the hustle and bustle of Los Angeles. I love the location it’s in: ideal for a nice dinner afterwards (Terroni, Jon & Vinny’s, Escuela Taqueria, Angelini Osteria anyone?) The options are plentiful!
I loved the concept: the fancy boutique style that is budget-friendly and tied to mindfulness practice. The services, the space… everything was amazing!!!
The Now has become my haven where I can unwind and “be in the now”. (But you should live in the present moment every single day. See my post about mindfulness here).
For more information visit their website.
Address: 7611 Beverly Blvd, Los Angeles, CA 90036
Update: The Now is open in Studio City! 12019 Ventura Blvd, Studio City, CA 91604
What’s your favorite place to get a massage?
