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Before I moved to LA from Spain in 2015, my only reference when it came to frozen yogurt in the US was Pinkberry. 

Advertised as a low-calorie and much healthier alternative to ice cream, frozen yogurt, also known as froyo, was introduced in the US in …

I’m a true mall rat! For as long as I can remember, I’ve always loved going to the mall.

When I was little, I shortly lived in Brazilia and Mexico City, and this meant spending afternoons at the mall with my family. This post chronicles the …

Marianna Hewitt, Hailey Bieber and now Kourtney Kardashian Barker. Since the launch of Marianna’s Coconut Erewhon Smoothie, which broke sales records, Erewhon smoothies have become somewhat of a cult. One day, when I was about to cross the street on Abbot Kinney Boulevard, …

Note: This location is permanently closed, but don’t worry! Check out the Open studio in Venice. Just like Breathwrk, Open is also based on a breathwork + meditation app. I’ll write about it soon. 🙂

After a little more than …

When Erewhon released Marianna’s Coconut Cloud smoothie in March of 2022, I thought no other smoothie could be as wildly popular, but I was wrong. In June 2022, model Hailey Bieber released her skincare line Rhode. To commemorate it, she partnered with Erewhon …

In March 2022, Instagram and TikTok went nuts over the Coconut Cloud smoothie, a collaboration between influencer Marianna Hewitt and Erewhon, LA’s most expensive grocery store. This collaboration ran through the month of March and went viral on all social media platforms.

I still …