In March 2022, Instagram and TikTok went nuts over the Coconut Cloud smoothie, a collaboration between influencer Marianna Hewitt and Erewhon, LA’s most expensive grocery store. This collaboration ran through the month of March and went viral on all social media platforms.

I still …

In 2018, Glossier opened their second brick-and-mortar store in the US. During that year, I was first starting to get into makeup and of course, Glossier was my top favorite brand. I would watch their videos of girls getting ready for the day to see what products they …